Privacy Policy

Parents Matter operates https://www.parentsmatter.ca/. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

Our site publishes editorial content about online casinos in Canada, including comparisons of bonuses, payout speeds, payment methods, licensing, province-specific access, mobile play, and responsible gambling topics. We are an informational and affiliate website. We do not operate online casinos, accept deposits, process gambling transactions, or provide gambling services directly.

This policy applies to information collected through our website, including information collected automatically through cookies and analytics tools, and information you choose to send to us through email or our contact form.

What we collect

We collect a limited amount of information, depending on how you use the site.

Information you provide directly

If you contact us by email or through our contact form, we may collect:

• your name
• your email address
• the content of your message
• any other information you choose to include

You do not need to create an account to browse our site.

Information collected automatically

When you visit Parents Matter, we may automatically collect basic technical and usage information, such as:

• IP address
• browser type
• device type
• operating system
• pages viewed
• time spent on pages
• referral source
• approximate geographic location based on IP
• date and time of visits
• clicks on outbound or affiliate links

Cookies and similar technologies

We may use cookies, pixels, tags, and similar technologies to:

• understand how visitors use the site
• improve content and site performance
• remember basic preferences
• measure traffic and engagement
• track outbound clicks for affiliate attribution
• support advertising and audience measurement where used

These technologies may collect identifiers such as cookie IDs, link tracking parameters, campaign tags, and general browsing activity.

Sensitive personal information

We do not intentionally collect sensitive personal information through the website, and we do not ask users to provide financial account details, government ID numbers, or gambling account credentials through our content pages.

How we use information

We use information for the following purposes:

• to operate, maintain, and improve the website
• to understand how visitors interact with our content
• to respond to enquiries, questions, and feedback
• to monitor site performance and troubleshoot technical issues
• to detect abuse, spam, fraud, or misuse
• to measure the effectiveness of our content and marketing
• to attribute affiliate referrals when a user clicks a partner link
• to support advertising, analytics, and audience measurement where applicable
• to comply with legal obligations or protect our rights

If you contact us, we use your information only to respond to your message and manage follow-up communication related to that enquiry.

Cookies and tracking

Cookies are small text files placed on your device when you visit a website. They help websites function properly and can also be used to measure traffic, remember settings, and understand user behaviour.

Because Parents Matter is an editorial affiliate website, some cookies or tracking tools may also help us understand when a visitor clicks a link to a casino or partner website. This helps us measure performance and, in some cases, receive affiliate commission when a referral is successfully attributed.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, or to receive alerts when cookies are being used. Please note that blocking some cookies may affect how certain parts of the site function.

If you prefer not to have your activity measured for analytics or advertising purposes, you can also limit tracking using browser privacy settings, cookie controls, or available consent tools on the site where provided.

Advertising, analytics, and affiliate relationships

Parents Matter may use analytics tools to understand website traffic and improve the site. We may also work with advertising and affiliate partners.

Analytics

We may use analytics services to collect information about how visitors use the site, including which pages are viewed, how long users stay, what devices are used, and which sources send traffic to us. This helps us improve readability, site structure, and content relevance.

Advertising

Where advertising is used, ad technology may collect limited browsing information to measure ad performance, manage frequency, or improve relevance.

Affiliate links

Some links on our website are affiliate links. This means that if you click through to a third-party website and take certain actions, we may receive compensation. This does not usually affect the price you pay, but it does help support the site.

Affiliate tracking may involve parameters such as click IDs, campaign IDs, or referral codes attached to outbound links.

Sharing of information

We do not sell your personal information for money.

We may share limited information with third parties in the following situations:

• with service providers that help us host, maintain, secure, or analyse the website
• with analytics providers that help us understand site usage
• with advertising or affiliate partners for attribution, performance measurement, or reporting
• where required by law, regulation, court order, or legal process
• where necessary to protect our rights, users, or website security

Any sharing is limited to what is reasonably necessary for those purposes.

Canadian privacy rights

If you are located in Canada, you may have rights under applicable privacy laws, depending on your province and the circumstances.

These may include the right to:

• request access to personal information we hold about you
• request correction of inaccurate personal information
• withdraw consent where consent is the basis for processing
• ask questions about how your information is used
• make a complaint to the appropriate privacy regulator if you believe your rights have been violated

To make a privacy-related request, please contact us at [email protected]. We may need to verify your identity before responding to certain requests.

Data retention and security

We keep personal information only for as long as necessary for the purposes described in this policy, including to respond to enquiries, maintain site records, resolve disputes, and meet legal or operational requirements.

As a general guide:

• contact enquiries may be retained as long as needed to manage the communication and any reasonable follow-up
• analytics data may be retained for up to 24 months
• server logs may be retained for up to 12 months, or longer if needed for security or legal reasons

We use reasonable safeguards to protect information, including secure website protocols, access controls, and routine technical maintenance. However, no online service can guarantee absolute security.

Children’s privacy

Parents Matter is not intended for children or minors. Our content is designed for adults of legal gambling age in their province or territory.

We do not knowingly collect personal information from anyone under the legal age required to engage with gambling-related content or services in their jurisdiction. If you believe a minor has provided personal information to us, please contact us so we can remove it.

Third-party links

Our website contains links to third-party websites, including casino operators, payment providers, and other external services. We are not responsible for the privacy practices, policies, or content of those websites.

When you leave Parents Matter and visit another site, that third party’s privacy policy and terms will apply.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to the site, technology, legal requirements, or business practices. When we make changes, we will update the “Last updated” date at the top of this page.

Contact

If you have any questions about this Privacy Policy or how we handle information, please contact:

Parents Matter
Website: https://www.parentsmatter.ca/
Email: [email protected]

Not legal advice

This Privacy Policy is provided for general informational purposes and does not constitute legal advice.